One of the reasons why Shopify is leading its niche is because it is an all in one package. Design, mobile and desktop, product management, payment management, support, etc. There is no need to integrate other services or applications you may need to run an online store, Shopify has it all. They have made the process simple and easy to use. No complicated customizing process or design issues everything is seamless. The templates they supply can fit all wants and needs to fit exactly what you have imagined. Color schemes, fonts, images, links, borders, calendars, ordering, payments etc. Which makes it easy for those who don’t know anything about making ecommerce stores. All you need is a vision of what you want and how it should flow. The usability and functionality between pages is exactly what you need. If you have any questions or concerns or problems that arise it has a chat service at all times to help you with anything you might need.
Remember there are no sales without marketing. If you don’t market your products or services people simply won’t find it. Promote your store through social media. Think about purchasing ads on social media to increase revenue. Always collect emails when someone visits your site and plan to have emails sent to engage with customers. Email marketing can be highly effective especially if you throw in some promo codes, discounts, summer sales, etc. you get the point. Even consider a blog or optimizing your site by using SEO. Shopify offers marketing features that can help grow your business. Other features like Google ad credits, email marketing to help target a larger audience. Analytic tools give you insights to understand your customers and why they came to your site.